Avon

Visual identity for
notebooks and exercise books for students and office work.
Client: Ledesma S.A.
Paper Division.

Idea:
Playful attitude.
A young people-oriented product. The modular squared structure identity suggests adaptability. The ID system allows interchanging colors and module's positions, without altering logo's conceptual unity.

Developed for
Shakespear Estudio
design studio.

Creative direction
and graphic design:
Victor Garcia.

Implementation

The ID was applied in a wider visual program of diverse product lines, any of them oriented to a different target.

Fauna line

Idea:
Ecological proposal. Statement pro life in all of its shapes. Any creature in the pictures testimonies: Saving me you're saving your life. The aim is to generate awareness about the balance in the relation amongst all living beings.

Developed for
Shakespear Estudio
Design studio.

Idea, text and graphic design: Victor Garcia.

Sport line

Idea:
Ecological proposal associated with extreme sports. Emphasized by the sentence: Life is the best race. The aim was suggesting that the most important competition we should win takes place inside of us.

Developed for
Shakespear Estudio
Design studio.

Idea, text and graphic design: Victor Garcia.

Computer line

Idea:
Technological proposal associated to computers due to the diffusion between young people. While the design was being developed, it was an absolute thematic novelty. So it was suggested to the client as a frame to contain all the other lines. But the client didn't agreed to.

Developed for
Shakespear Estudio
Design studio.

Idea, text and graphic design: Victor Garcia.

Romantic line

Idea:
Emotional proposal oriented to a young female target. Emphasized by the sentence: All we need is love.

Developed for
Shakespear Estudio
Design studio.

Idea, text and graphic design: Víctor García.

Landscapes line

Idea:
Ecological proposal associated to great natural environments. Emphasized by the sentence: Saving me you're saving your home.
The aim was to generate awareness about the balance in the relation amongst all living beings.

Developed for
Shakespear Estudio
Design studio.

Idea, text and graphic design: Víctor García.

Institutional line

Idea:
The mark in first place. Geometrical line oriented to a wider audience, without a strict definition of preferences. The ambitious marketing plan includes students, office work and home use.

Developed for
Shakespear Estudio
Design studio.

Idea, text and graphic design: Víctor García.