La Jujeña

Visual identity for
a producing, marketing and exporting fruit company.
Client: Ledesma S.A.
Fruit Division.

Idea:
Optimism associated to fresh products concept.

Developed for
Shakespear Estudio
design studio.

Creative direction
and graphic design:
Victor Garcia.

Implementation

Packaging.

Sticker

The mark in its minimum –more compromising– graphic expression.