Ogura Travels

Visual identity for
a travel agency specialized in Japan and Orient trips.
Client: Ogura Viajes.

Idea:
Japan by Japanese.
The company owners descend from Japanese. The Japanese Navy flag was taken as starting point, neutralizing its aggressive perception by inscribing it into a circle –initial «O»– crossed by a bird –initial «V»–. Suggests a Mon, the traditional Japanese dynastic symbols.

• Graphic collection
MAMBA.
Museum of Modern Art
of Buenos Aires, 2004.

Implementation

Consumer courtesy gifts merchandising: voucher, ticket container and hand luggage.

Trade fair

Promotional stand in a travel trade fair.