Preceptos

Visual identity for a projects' developer financial group.
Client: Preceptos S.A.

Idea:
The tree is known because of its fruits. The company is exclusively devoted to finance ethics committed projects. The tree suggests the connection between heaven and earth, as a company philosophy's metaphor.

• Graphic collection
MAMBA.
Museum of Modern Art
of Buenos Aires, 2004.

Implementation

Steel cutting sign on a marble plate, two noble materials. One is man's industry result, the other NatureÕs.