Victor Garcia Design - Identity

Victor Garcia
Graphic design
Diseño gráfico

Skicup logo

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Ski World Cup

Visual identity for an international ski competition, South American chapter.
Client: Las Leñas S. A.
Year: 1985

Idea:
Competitiveness spirit.
The triangle suggests mountain and up arrow, two concepts that represent will of overcoming. The two central stripes represent ski tracks and the winner standing out from the crowd.

• 2nd. Prize
Graphic design category.
5th Annual Contest
Círculo de Creativos
Argentinos, 1985.

As a curiosity is worth mentioning that the 1st and 3rd category Prizes were declared void.

• Graphic collection
MAMBA.
Museum of Modern Art
of Buenos Aires, 2004.

Español

Implementation

It was quite an intensive issue during the competition.

Dreams and realities

The competition was planned to take place on Las Leñas and Robles Catedral slopes, but it finally took place on just Las Leñas.

The event had a great news-coverage. It was broadcast worldwide and had great attendance. Spectators saw ski of the greater exigency of the planet, displayed by the most outstanding European and American skiers.

The organizer's original goal was to establish a permanent regional competition's schedule, taking advantage of the North-South counter climate, which allowed the competition to continue through the whole year. Dream had to confront with reality and only two consecutive seasons took place.

Notileñas

Special 96 pages newspaper's issue.
Fontanarrosa, Capurro y Asociados.
Mendoza, Aug. 1985.

Skicup News

Cup news

As soon as competition ended, a special edition covering the event was published. It collected the worldwide repercussions of the games and the opinion of international skiers that were part of the challenge.