Bogeyman

Newspaper AD.
Agency:
David Ratto BBDO.
Client:
David Ratto BBDO.
Year: 1987.

Idea:
Don't be afraid of advertising.
Published in Advertising's Day and addressed at undecided clients –Cuco means bogeyman, and integrates the word communication–. One of the rare opportunities in which an advertising agency promote its services without frivolity appealing.