Victor Garcia Design - Especiales

Victor Garcia
Graphic design
Diseño gráfico

80 sign card

Road sign

New Year card for an advertising agency.
Year: 1980.
Client: Gowland - McCann Erickson S.A. de Publicidad

Idea:
Unlimited happiness.
An ordinary speed limit sign turned into a special greetings card. Just changing a few letters –Velocidad (speed) by Felicidad (happiness)– the expectable Maximum speed became Maximum happiness. Quite a stimulating new yearÕs wish.

Idea, text, art direction
and graphic design:
Víctor García.

Sign of design

New Year greetings are sensitive matter on communication business. Inter-team competitions were usually held to select the one worthy to represent the agency.

This was the 80's card, a creative use of an element of daily life. Last but not least, 80 Km per hour was the speed limit in most Argentinean roads back in the day.

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