Agrevo

Brochures for an agrochemical products manufacturer.
Client: Hoechst S.A.

Idea:
Unusual creative proposals in order to reach high recordation. The objective was to give precise information wrapped into high recordation communication pieces.

Stimulating design

There were not creative restrictions. This made possible a clever series of work together with a great responsibility of making the pieces attractive and especially effective.

Decis
Pesticide.

Idea:
Bitten cover.
The teeth mark evokes the plague action and also the farmer's distress, which bite his nails to see his harvest in danger.

Minimum of graphic resources: A cut-like-bite cover completes the message.

Idea, text and graphic design: Víctor García

Decis Best
Pesticide.

Idea:
Worm-eaten cover.
The fearsome prospective of loosing the harvest, represented by a threatening phantom over the sown field. The phantom is cut by a series of perforations, likened to the ones that the plague causes on the plantations.

Idea, text and graphic design: Víctor García

Vitavax
Seed's fungicide.

Idea:
Equally of opportunities.
A secondary effect of this product –very attractive for the farmer– wants to be remarked: it stimulates the plant's growth from seeds treated with it. Appealing to a visual metaphor from the animal kingdom to exemplify the effect on the vegetal kingdom is a very unusual solution indeed.

Idea, text and graphic design: Víctor García