Tight design

The objective was to differentiate the client's product from the one marketed by the photocopier manufacturers, that sold its own photocopying paper but don't make it. The challenge was to communicate this incongruity in a creative way. The message –addressed to photocopying shops– says: If you thought of us to repair your photocopiers, we will say that you have a screw loose.

The proposals points to cleverness and sense of humor, by means of a piece with a real screwdriver inside.